“If there is any one secret of success,” said Henry Ford, “it lies in the ability to get the other person’s point of view and see things from his angle as well as your own.” This is empathy. Not an easy undertaking, even though scientists have now proven that we are indeed wired for empathy. In this fascinating video by Nova Science, we see how mirror neurons, also dubbed Gandhi’s neurons, act as a “neurological Wi-Fi” to help us connect with other people’s feelings.

Almost one hundred years after Henry Ford’s pronouncement, Dave Patnaik, in Wired to Care: How Companies Prosper When They Create Widespread Empathy shows how a variety of global successful organizations, from Nike to Harley Davidson, benefit from integrating empathy for the consumer as an integral part of their culture.

Empathy is our ability to recognize and identify with the concerns other people have. In short, it is our capacity to care for others besides ourselves. Not only does the ability to empathize make us more successful in our professional and personal lives, but it is also the decent thing to do. It’s the path of the mensch.

With our overloaded psyche and our fast-paced lives, our empathy skills can become corroded. How do we practice empathy? Here are a few pointers:

1. Don’t Take for Granted the Most Important People in Your Life. Is your unwavering focus on the finish line causing you to unintentionally neglect your family’s emotional needs? If so, you might derive inspiration from the poignant words of Brian G. Dyson, a former CEO of Coca-Cola: “Imagine life as a game in which you are juggling some five balls in the air. You name them-work, family, health, friends, and spirit-and you are keeping all of these in the air. You will soon understand that work is a rubber ball. If you drop it, it will bounce back. But the other four balls-family, health, friends, and spirit-are made of glass. If you drop one of these, they will be irrevocably scuffed, marked, nicked, damaged, or even shattered. They will never be the same. You must understand that and strive for balance in your life.”

2. Understand this Universal Human Fear. A fundamental fear experienced by most is the hidden fear of not measuring up. Recognize this and do your part to genuinely make those in your circle of influence feel that they are enough. It’s a powerful act of interpersonal philanthropy.

3. Cultivate an Executive Presence. Much has been written about what executive presence is but one thing is certain: those who possess it have “social generosity.” We invariably walk away from them feeling energized and better about ourselves. This is because they have empathy, the quality that makes them sense our need to feel important. They see us not as we are, but as who we could become. Simply put, they care about how we feel. What a wonderful gift it is, to be able to bestow this on those we encounter. One could argue that it is indeed impossible to have executive presence without empathy because a major requirement for executive presence is the ability to connect with others.

4. Stop Negative Listening Habits. Adele Lynn isolated six negative listening habits, including the Rebuttal Maker (listening long enough to formulate his rebuttal), the Advice Giver (jumping too quickly to give unsolicited advice), the Interrupter (more anxious to speak his words than to listen), the Logical Listener (rarely asking about the underlying feelings or emotions attached to a message), the Happy Hooker (using the speaker’s words only as a way to get to his own message: “That’s nothing, let me tell you what happened to me”), and perhaps the worst of all, the Faker (pretending to listen). Do you inadvertently fall into any of these poor listening habits? Self-awareness precedes self-management. Making someone feel that they are truly listened to is the most foundational aspect of empathy.

5. Beware of the Pygmalion Effect. How you persistently view someone that you closely interact with can have an effect on how they perform—a self-fulfilling prophecy. People are very good at sensing how we view them. We translate this through a multitude of micro gestures: frequently checking email while they talk to us, picking up the phone when they enter our office, or looking away when they speak at meetings. All of these seemingly insignificant gestures are posters with a clear message: you are not important. Put yourself in their shoes for a moment and try to experience what that must feel like. Developing empathy involves putting our foot on the brake for a moment to ponder such issues. Our First Nations people have a beautiful saying for empathy—it is: “Walk a mile in my moccasins.”

Empathy helps us forge positive connections with others. It’s a state of mind and a way of being that act as a catalyst to help us create positive communities for the greater good.

My article was first posted on American Express Forum. For more tips on practicing empathy, read my book: The Leader as a Mensch: Become the Kind of Person Others Want to follow.

A few weeks ago, I came across a bumper sticker that said: “I am not good at empathy. Will you settle for sarcasm?” The humor in the bumper sticker led me to think of the slight unease or self-conscious discomfort that many people feel when a term such as “empathy” is introduced in a business environment. Notions of “touchy-feely”, spring to mind.

While empathy is an emotional activity, it is far from being a touchy-feely topic. At its core, empathy is the oil that keeps relationships running smoothly. The fact that empathy is an important component of effective relationships has been proven: In studies by Dr. Antonio Damasio (outlined in his book: “Descartes’ Error: Emotion, Reason, and the Human Brain.”), medical patients who had damage to part of the brain associated with empathy showed significant deficits in relationship skills, even though their reasoning and learning abilities remained intact.

Indeed, empathy is valued currency. It allows us to create bonds of trust, it gives us insights into what others may be feeling or thinking; it helps us understand how or why others are reacting to situations, it sharpens our “people acumen” and informs our decisions.

A formal definition of Empathy is the ability to identify and understand another’s situation, feelings and motives. It’s our capacity to recognize the concerns other people have. Empathy means: “putting yourself in the other person’s shoes” or “seeing things through someone else’s eyes”.

There are numerous studies that link empathy to business results. They include studies that correlate empathy with increased sales, with the performance of the best managers of product development teams and with enhanced performance in an increasingly diverse workforce. A few of these studies can be viewed on the site of The Consortium for Research on Emotional Intelligence in Organizations.

Yes, increasingly, the topic of empathy is encroaching on the business world. We are now even seeing terms such as “empathy marketing” and “empathy selling”. Not long ago, I came across the term “user empathy”, referring to user interface.

Along those lines, in his book, A Whole New Mind: Moving from the Information Age to the Conceptual Age, Daniel Pink predicts that power will reside with those who have strong right-brain (interpersonal) qualities. He cites three forces that are causing this change: Abundance, Asia and Automation. “Abundance” refers to our increasing demand for products or services that are aesthetically pleasing; “Asia” refers to the growing trend of outsourcing; “Automation” is self-explanatory. In order to compete in the new economy market, Pink suggests six areas that are vital to our success. One of which is Empathy; the ability to imagine yourself in someone else’s position, to imagine what they are feeling, to understand what makes people tick, to create relationships and to be caring of others: All of which is very difficult to outsource or automate, and yet is increasingly important to business.

Empathy is also particularly critical to leadership development in this age of young, independent, highly marketable and mobile workers. In a popular Harvard Business Review article entitled “What Makes a Leader?”, Dr. Daniel Goleman isolates three reasons for why empathy is so important: the increasing use of teams, (which he refers to as “cauldrons of bubbling emotions”), the rapid pace of globalization (with cross cultural communication easily leading to misunderstandings) and the growing need to retain talent. “Leaders with empathy,” states Goleman, “do more than sympathize with people around them: they use their knowledge to improve their companies in subtle, but important ways.” This doesn’t mean that they agree with everyone’s view or try to please everybody. Rather, they “thoughtfully consider employees’ feelings – along with other factors – in the process of making intelligent decisions.”

Empathy, then, is an ability that is well-worth cultivating. It’s a soft, sometimes abstract tool in a leader’s toolkit that can lead to hard, tangible results. But where does empathy come from? Is it a process of thinking or of emotion? From my perspective, I believe that it is both: We need to use our reasoning ability to understand another person’s thoughts, feelings, reactions, concerns, motives; This means truly making an effort to stop and think for a moment about the other person’s perspective in order to begin to understand where they are coming from: And then we need the emotional capacity to care for that person’s concern; Caring does not mean that we would always agree with the person, that we would change our position, but it does mean that we would be in tune with what that person is going through, so that we can respond in a manner that acknowledges their thoughts, feelings or concerns.

So this leads me to a question that I am sometimes asked: “Can you teach someone to be empathetic?” We all know some people who are naturally and consistently empathetic – these are the people who can easily forge positive connections with others. They are people who use empathy to engender trust and build bonds; they are catalysts who are able to create positive communities for the greater good. But even if empathy does not come naturally to some of us, I firmly believe that we can develop this capacity.

Here are a few practical tips you might consider to help you do this:

1. Listen – truly listen to people. Listen with your ears, eyes and heart. Pay attention to others’ body language, to their tone of voice, to the hidden emotions behind what they are saying to you, and to the context.

2. Don’t interrupt people. Don’t dismiss their concerns offhand. Don’t rush to give advice. Don’t change the subject. Allow people their moment.

3. Tune in to non-verbal communication. This is the way that people often communicate what they think or feel, even when their verbal communication says something quite different.

4. Practice the 93% rule. We know from a famous study by Professor Emeriti, Albert Mehrabian of UCLA, that words – the things we say – account for only 7% of the total message that people receive. The other 93% of the message that we communicate when we speak is contained in our tone of voice and body language. It’s important, then, to spend some time to understand how we come across when we communicate with others. A simple thing like frowning or a raised eyebrow when someone is explaining their point of view can disconnect us from the speaker and make us appear as though we lack understanding.

5. Use people’s name. Also remember the names of people’s spouse and children so that you can refer to them by name.

6. Be fully present when you are with people. Don’t check your email, look at your watch or take phone calls when a direct report drops into your office to talk to you. Put yourself in their shoes. How would you feel if your boss did that to you?

7. Smile genuinely at people. When the upturned lip corners lack sincerity, people know it. A genuine smile is an index of your sincerity and without sincerity, there cannot be empathy.

8. Encourage people, particularly the quiet ones, when they speak up in meetings. A simple thing like an attentive nod can boost people’s confidence.

9. Give genuine recognition and praise. Pay attention to what people are doing and catch them doing the right things. When you give praise, spend a little effort to make your genuine words memorable: “You are an asset to this team because..”; “This was pure genius”; “I would have missed this if you hadn’t picked it up.”

10. Take a personal interest in people. Show people that you care by taking a personal interest in them. Show genuine curiosity about their lives. Ask them questions about their hobbies, their challenges, their families, their aspirations.

Empathy is an emotional and thinking muscle that becomes stronger the more we use it. Try some of these suggestions and watch the reactions of those you work with. I believe you will notice some positive results.

Years ago, I had come across a saying that went something like this: the measure of a man [or woman], is how they treat someone who is of absolutely no use to them. Empathy should not be selective: It should be a daily habit. If I were to create a bumper sticker, I would say: Empathy: Don’t Leave Home Without It!

Copyright © 2006 by Bruna Martinuzzi. All Rights Reserved. For expanded tips on leadership and empathy, see my new book, The Leader as a Mensch: Become the Kind of Person Others Want to Follow.