I was interviewed recently by Guy Kawasaki on “How To Be A Mensch in Business” — Below are a few of Guy’s questions.  For the complete interview, see Guy Kawasaki’s Alltop site:  http://om.ly/?rpO   

Kawasaki: What qualities define a mensch?

Martinuzzi: A mensch is an individual who is decent and honorable in all of his undertakings—he or she is the same person privately and publicly. This is a person of high integrity, someone that you would feel totally comfortable doing business with. A mensch’s word is as good as his signature. One of the hallmarks of a mensch is empathy and compassion, a genuine caring for his fellow man. A mensch will always look for an opportunity to do good in life, to be of help to the community. When you are in the presence of a mensch, you feel good about you—you sense a total absence of artifice, you know that you are in the presence of a genuine human being, one who will not deceive you, undermine you or try to diminish you in any way.

Kawasaki: Many business people are very successful and rich and the antithesis of mensches, so why should we aspire to be mensches?

Martinuzzi: First, let’s define what the antithesis of a mensch is. This would be someone who lacks empathy, compassion and integrity—an individual who is self-serving, focused only on his own needs to succeed and acquire wealth. One would argue that those who accomplish their goals despite this way of doing business, might find success, but not significance. I love Peter Drucker’s exhortation to make your life your end-game, to ask yourself frequently: “What do you want to be remembered for?” Significance is making a positive difference in the world. Success without significance is hollow. Rabbi Hillel’s beautiful words say it best: “…if I am only for myself, then what am I?”

Kawasaki: Suppose that a person wants to become a mensch, what are the steps to take?

Martinuzzi: Here are eleven quick tips:

 1.  Consistently act with honesty. Watch the small integrity slips.

 2. When someone has wronged you, continue to treat them with civility.

3. Are you in the habit of making hasty promises that you know, from experience, you are unable to keep? Think back on what promises you made, to whom, and see if you can fulfill some of these.

4. Help someone who can be of absolutely no use to you.

5. The next time something goes wrong on a project, suspend blame and ask: “What can we learn?”

6. Hire people who are as smart or smarter than you are—whose talents surpass you—and give them opportunities for growth. Not only is it the smart thing to do but it is also a sign of high personal humility.

7. Improve the way you communicate with people: don’t interrupt people; don’t dismiss their concerns offhand; don’t rush to give advice; don’t change the subject. Allow people their moment.

8. Resolve to do no harm in anything you undertake. If you are certain that you don’t have the competence to take on something that is offered, consider that you might be doing harm to someone by accepting it anyway.

9. Become aware of your stance at business meetings. Are you known as the devil’s advocate—the one who is quick to shoot down others’ ideas? Jumping in too quickly to negate an idea can derail the creative process for others. Often, valuable ideas are the result of the initial “crazy” thought.

10. Resolve to become a philanthropist of know-how. What knowledge, expertise or best practices can you share with colleagues, customers and other stakeholders as a way to enrich them?

11. At the end of each day, when you clear your desk before you head home, take a few minutes to mentally go over your day. Think about significant conversations you had, meetings you attended, emails you sent, and other actions you undertook. Are you proud? Could you have done better? Getting into this habit of introspection will pay dividends in the long run. 

For more tips, see my book: The Leader as a Mensch: Become the Kind of Person Others Want to Follow